Revised Ad Spend Forecasts Show Only 4% Growth in 2008 and 2009
World ad spending is expected to grow 4.3% in 2008 and 4.0% in 2009, according to revised forecasts (pdf) issued by Zenith Optimedia. These numbers are significantly lower than June forecasts, which...
View ArticleTop 10 Telecom Websites – September 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleOnline Offerings Rise at US Libraries, 68% of Americans Have Library Cards
The US’s public libraries are dramatically increasing new-media offerings and have signed up an all-time high number of cardholders, but online services are – in many cases – still not enough to meet...
View ArticleAmazon, Rhapsody Gain in Digital Music Market – iTunes Dominates Still
Despite Amazon.com Music’s phenomenal showing in its first year and Rhapsody’s gains in part due to expanded advertising and partnerships, iTunes remains the best fee-based digital music destination...
View ArticleGift Card Sales to Decline to $25 Billion
Consumers will not only spend less on gift cards during this holiday season but also shift gift-card spending toward necessities such as groceries and gas or small indulgences such as dining out,...
View ArticleList Rental Prices Down, Use of International Lists Rises
Prices of list rentals are declining across the board and – for the first time ever – show a downward trend in every B2C and B2B category tracked, according to Worldata’s Fall 2008 List Price Index....
View ArticleTop 10 Marketing-Related Business Websites – September 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Automotive-Classifieds Websites – September 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleMore Specialists Handle Custom Pubs, Big Companies Pay More
Custom publications are being increasingly produced by specialty editors and designers (73%) rather than by those in communications roles, according to a study conducted by the Custom Publishing...
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